Consumers get measure of their lifestyles - Marketing Week Article
Another really interesting article for which MoodPanda did an interview as Frontline experts
Tracking every part of their lives, from calorie intake to energy use, is helping consumers take control of purchase decisions and personal goals, according to research seen by Marketing Week
Future Foundation editorial director James Murphy says: “… There is [an] appetite that individuals have for data control in their own lives.”
“It is going to become quite abnormal not to take steps to measure how you are living. It is going to be a form of social capital, and something that people who live well do.”
Posted by Jake, Co-Founder of MoodPanda.com
