The rise of the mobile app user over the website user.
For the first time ever this month moodpanda.com has had more users signing up via the Moodpanda iPhone app than directly on the website, we are currently getting about 60% of our users from the apple app store, this has been changing by about 5% per month since the iPhone apps release, its not that the website users have gone down, we have a good steady stream of new web users everyday, its the fact that the mobile users are increasing much faster than the web that has sparked my interest.
This could just be down to the fact that the App store is a great advertizing tool that gets moodpanda out in front of people or it could be a bigger shift in our target market, its hard to tell at the moment but I will continue to monitor the user sources to see if the trend continues.
Its all go here at moodpanda.com at the moment and we are working hard on providing our happy panda’s out there with new and interesting features for web and mobile, along side getting moodpanda onto other mobile platforms.
Wishing you all a Happy Panda Xmas
Ross - Moodpanda Co-Founder